How can a business justify time and effort spent on social platforms and digital media, when it cannot see where the return on investment is coming?

Without the correct metrics to measure and manage the effectiveness of digital marketing how can any spend be rationalised?

While businesses struggle with these questions, digital media and social networks are becoming too important for companies to ignore.

In this session, Grant Leboff unlocks the world of digital marketing. He explains exactly why companies need to utilise digital. Leboff then goes on to provide businesses with the strategic thinking they need to employ in order to make it work effectively.

In this session we will explore:

  • Why digital media has become vital for every organisation
  • The business rules that need to be utilised to make digital channels work
  • How to develop a ‘tone of voice’ online that will capture your target market’s imagination
  • The metrics for how to measure activities effectively
  • The strategic thinking required in order to make social media a powerful channel
  • The different platforms companies should consider
  • How to implement a digital strategy
  • The role of content in digital marketing
  • Tactics to get noticed and not disappear with the other ‘noise’
  • The role of your website
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EVENT DETAILS

TITLE:

Getting an ROI with Digital Marketing

LOCATION:

Village Hotel Watford, Centennial Park, Centennial Ave, Elstree, Borehamwood WD6 3SB

TIME:

8:30am – 12:30pm

PRICE:

From £125+VAT

BIOGRAPHY


Grant Leboff is one of the U.K’s leading Sales and Marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests.

Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world.

Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.

He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.

Leboff is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.